"Established in 2023, Dont Be Told started from a simple awareness that there are too many sheep under control these days, Don’t Be Told was born to remind people of their power to break free. Our story began with the idea of defying limitations and embracing individuality. At Don’t Be Told, we believe in the strength of boldness, grit, and unapologetic authenticity. Our iconic bull symbolizes resilience and determination, representing those who refuse to be boxed in by society’s expectations. From our trademark designs to our attitude vocally, we’re not just a brand but a movement. WE ARe the revolution - Take charge. Be bold.”